She's officially an Addict: Kate Moss sizzles in raunchy new advert for new Dior Addict lipstick

By JODY THOMPSON

Pout and about: The supermodel is promoting Dior's new lipstick in the advert, which was filmed in Paris last autumn


She famously became known as 'Cocaine Kate' after being captured on camera allegedly snorting cocaine in 2005 - but Kate Moss is now starring in a film to show she's an Addict of quite a different nature.

The 37-year-old supermodel stars in a glamorous new promo video for Dior's new Addict lipstick - having temporarily left her Rimmel behind in her make-up bag...

Directed by Jonas Ackerlund - the man behind Lady Gaga and Beyoncé's Telephone - and soundtracked by Duran Duran, the film sees Kate in her lingerie cavorting around a Paris apartment that's been somewhat trashed as she gets ready to go out.

She puts on her make-up - including the lipstick in question - and kisses the mirror before diving into a chauffeur-driven vintage car to put on her stockings in a rather provocative manner.


Bright lights: The supermodel dons shades as she prepares to hit the outside and daylight

Nailbiting: Stunning Kate sits in the back of a vintage car as she prepares to face the cameras at Paris Fashion Week, where the advert was shot


After putting on another slick of pale pink lipstick in the back of the car, the mother-of-one also intones: 'A girl can't make an entrance without her lipstick.'

The stunning star is then seeing running a gauntlet of cameras as she gets out of the car and makes her way into a building and take her place on the front row for a Dior runway show.

Kate then delivers the pay-off line: 'Dior Addict - be iconic.'


Stylist's dream: The star was shot in a lavishly-appointed apartment in Paris surrounded by clothes and bags - all by Dior we presume


According to the official blurb, the lippy contains 'a completely new sensorial formula providing vibrant colour and shine' which is 'a pleasure to apply' with '44 catwalk shades to choose from.'

The film and accompanying photographs for the advertising campaign were shot last year around the Dior pret-a-porter Spring/Summer 2011 shows.

In fact, Mail Online revealed that Kate was trying out testers of the new Dior Addict shades during Paris Fashion Week last October, which is where part of the promo film was made.



Back in black: The star was dressed top to toe in black but didn't appear to be wearing lipstick however


Her appearance as the face of Dior's lipstick comes despite her long-standing role as the face of Rimmel make-up, where she urged women to 'get the London look.'

Kate has been a face of Rimmel for the last nine years, alongside the brand's other ambassadors Sophie Ellis Bextor, Ayumi Hamasaki, Lily Cole, Zooey Dechanel, Solange Knowles Alejandra Romas Munoz and Georgia Jagger. Still, she needs the work.


DIOR ADDICT LIPSTICK STARRING KATE MOSS [ NEW ]



source: dailymail